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Melitta Packed Coffee

Integrating our visual concept for the design with the central communication concept of “Mmmmm...”

Melitta Packed Coffee

While redesigning the packaging line, we gave special attention to the backside, which contains explanations of the roasting point and the brand communication concepts.

Melitta Packed Coffee

To express the concept of a full line of coffees we took into consideration the different varieties as well as the identity of the entire group of segments.