Melitta Others
Melitta Filter Holder, one of the Total Identity projects for the brand packaging line.
Melitta Others
The communication favors the main concepts of the Melitta filtering system: the concept images of flavor and aroma and the verbal communication of + Hygienic + Practical.
Melitta Others
Our project favored the informational-marketing content all around the package.
Melitta Others
By creating the - Nature Renews Itself! - concept the packaging communicates a new color pallet focused on the four seasons of the year. Consumers will be encouraged to renew their Filter Holder.
Melitta Others
Matriz developed a large study aiming at choosing the right icons for the graphical project and color pallet of the Filter Holder for each season.
Melitta Others
The instant coffee concept prioritizes both the institutional image (green area) and the conceptual image, with lots of flavor and aroma.
Melitta Others
Visual Identity design for the Melitta Instant Coffee. The central image of the project visually applies the concept of - As if it were fresh-brewed coffee.
Melitta Others
Conceptual images are used on the packaging side to subjectively and emotionally differentiate each coffee variety and type. Above is the traditional version.
Melitta Others
Conceptual images are used on the packaging side to subjectively and emotionally differentiate each coffee variety and type. Above is the instant decaffeinated version.
Melitta Others
While developing the project, the image building of the icons are developed with the utmost care.
Melitta Others
New Visual Identity for the Melitta Puccino product line, with more movement and a contemporary line.
Melitta Others
The previous product line (beige) and the design developed by Matriz.
® MATRIZ 2008
