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Svelte
Matriz Escritório de Desenho has just developed the new project for the Svelte brand. The company was responsible for developing the positioning project, creating the concept of the system and designing the packaging of the products. Svelte produces a line of healthy products and is the only company in Brazil to produce fat-free and sugar-free fondants. The studio also chose the packaging machines for
Svelte’s new factory.
Unilever Foodsolutions Visual Identity
Matriz Escritório de Desenho has developed the visual identity for Unilever Foodsolutions packaging. The project incorporated the concept of Foodsolution into the packaging of more than 80 products of the Knorr, Hellmann’s, Carte d’Or and Arisco brands. The project was implemented in Brazil, Argentina and Mexico. The image focussed on the needs of “professionals in the art of cooking” and created new codes for a more specialised audience, which needs to be differentiated from retail consumers.
A new language for the Pet Care division
Matriz Escritório de Desenho has developed a visual identity for the hygiene and cosmetic line of products of Kelco Petcare. Using a language, which explores the company technological achieves on this division, Matriz incorporated more functional aspects along with the sense of humour usually used in this sector. The Kelco brand and the sub-brands Keldog and Kelcat, as well as the Pipicat cat litter products, had already been designed by our team in 2002.
Repelex Kids
Matriz has developed the new visual identity for Repelex Kids, a product of Reckitt Benckiser. After designing the Repelex brand and its packaging in 2006, the objective of the Repelex Kids project was to formulate the marketing team’s strategy for this new launch.
All the protection offered by Repelex is now available in a product with a milder fragrance, especially developed for children.
Matriz exhibits at Fispal
Matriz and other firms and agencies exhibited their projects at the booth of ABRE, the Brazilian Packaging Association (“Associação Brasileira de Embalagem”), at FISPAL, one of the largest and most important trade shows for packaging and foods in Latin America.
The latest cool books we have read and recommend
1.000 Bags, Tags & Labels: Distinctive Designs for Every Industry
by Kiki Eldridge
Rockport Publishers
ISBN: 1592531830
Lina Bo Bardi – Subtle Substances of Architecture (“Lina Bo Bardi – Sutis Substâncias da Arquitetura”)
by Olivia de Oliveira
Romano Guerra Editora / Gustavo Gili Editorial (Publishers)
ISBN: 84·252·2083·1
A Little History of the World (“Breve História do Mundo”)
by Ernst H. Gombrich
Yale University Press (translation edition, 2005)
ISBN: 0300108834
Embanews Article
EMBANEWS, a major magazine specialized in packaging for the food, beverage, cosmetic and pharmaceutical industries, published in its June 2006 issue an article called “Resources to Enchant and Seduce” ("Recursos para encantar e seduzir"). The article focuses on Matriz and our vision for design and methodology.
® MATRIZ 2008
