Poços de Caldas
Visual Identity and redesign of a local brand. Our challenge at Matriz was to modernize and reinvigorate the language of a classic product. To recover the image of a product line that goes back to its best formulation.
Poços de Caldas
Designing the new brand. Our goal was to achieve a balance between giving this brand a more contemporary image while also integrating its historic elements. Poços de Caldas, the soft-creamy cheese spread that is a classic brand with 45 years in the market place.
Poços de Caldas
Some studies developed during the opening phase of hypotheses for the project.
