Unilever FS
The idea for the project came into being using functional packaging and in sizes suitable for professional use. A new way of communicating through the use of packaging, supported by a set of images specifically selected for the target audience: ”professionals in the art of cooking”.
Unilever FS
The “Professional Labels” describe the specific benefits of each product in the line and their colours are the same as the primary institutional colour of each brand.
Unilever FS
The objective of this visual identity was to create a iconographic image, which would incorporate the identity of all of the company’s food service brands and, at the same time, maintain the individuality of each brand.
Unilever FS
The back panels were developed through rational and synthetic communication aimed at the professional audience, thus creating a new platform of services and a means of communication between clients/users of each brand.
Unilever FS
The projected images express more than just taste. They also communicate its function and utilities, as well as the very essence of the services offered.
Unilever FS
Knorr tomato sauces
Unilever FS
Knorr tomato sauces
Unilever FS
Knorr Bouillons
Unilever FS
Carte d’Or desserts. Graphic design and images were created to demonstrate and emphasise the performance and efficiency of the products.
Unilever FS
The versatility in the use of the line of products was explored in both verbal and visual communication.
Unilever FS
Carte d’Or desserts.
Unilever FS
Carte d’Or desserts.
Unilever FS
Line of Knorr Sauces
Unilever FS
Knorr Seasonings
Unilever FS
Hellmann’s Line
Unilever FS
Arisco line
Unilever FS
The Unilever Foodsolutions visual identity project also included the launch of new products, such as Knorr Vitaleve soup.
